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AI Insights · Timothy · January 2024

Q4 2023 Performance of Top iOS Film & Television Apps in the U.S.

A look into the performance of leading Film & Television iOS apps in the United States during Q4 2023, with insights from Sensor Tower. Trends indicate varying user engagement and financial metrics across the top apps.

Q4 2023 Performance of Top iOS Film & Television Apps in the U.S.

In the final quarter of 2023, the U.S. iOS Film & Television app landscape witnessed interesting trends in user engagement and financial metrics. Sensor Tower provides detailed insights into how these top apps fared during this period.

Max: Stream HBO, TV, & Movies saw its revenue peak at nearly $5.3M in the last week of December, with a notable spike in weekly active users reaching 6.1M in late November. Downloads for the app demonstrated a high in October at over 680K, followed by a fluctuating trend closing at around 570K in December.

Peacock TV: Stream TV & Movies experienced a steady revenue increase, ending the quarter with almost $4M in the last week of December. The app's downloads surged to 592K in the third week of October, while its weekly active users reached a high of 2.6M in the third week of November.

Amazon Prime Video maintained a consistent revenue stream, concluding the quarter with $1.9M. The app's downloads saw a peak at over 400K in late November, and its weekly active users showed a steady increase, ending at 3.6M in the final week of December.

Netflix recorded revenue of over $2.2M towards the end of December, with a significant rise in downloads reaching nearly 500K in the same period. Weekly active users for Netflix saw an impressive peak at 16.6M in the weeks leading up to Christmas.

Lastly, Disney+ saw its revenue surge to $5.7M during the third week of November. The app's downloads and weekly active users showed an uptick in the holiday season, with downloads crossing 360K and active users exceeding 5.1M in the last week of December.

For more detailed insights and data analysis on the performance of these apps and others in the Film & Television category, Sensor Tower's comprehensive reports offer an in-depth look at the evolving app market.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2024